The NBA just approved the trial of jersey ads for the 2017-2018 season. It is the first major North American sports league to setup such deal. This will change the landscape for sports to come for the following years. If this turns into a success we will soon see other leagues follow what the NBA is doing. This will definitely increase revenue for all of the teams, but it will be interesting how big the ads will be or how much of a factor it will have on fans.
I'd like to see leagues start to do this, but I hope they won't go to overboard. I don't want to see my favorite teams turn into company names, or have their uniforms messed with too much. This isn't really new for some people especially for organizations in Europe. There's some hockey teams where you can't even find the team name on their jersey because it is filled with ads. I really hope it doesn't get to that point here in North America.
This is a great idea for marketing and bringing in revenue but I agree I do not wanna see the jersey as a company name. Very neat article though. It will be interesting to see how many teams do this.
ReplyDeleteYes it is, I heard NHL teams are leaning to do this now too. Hopefully they don't end up looking like Europe's hockey teams.
DeleteI get the motivation to do this, but as a sports fan I hate how everything is becoming so commercialized and I believe that putting ads on jerseys just takes away from the prestige of the actual team.
ReplyDeleteYeah, could you imagine seeing something like this on a Yankees jersey!
DeleteI understand how NBA teams want to put ads on jersey so they can make more and more $$$, but as a fan I don't want to purchase a jersey with an ad on it personally and I'm sure many other fans feel the same!
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